See below custom brochures and flyers designed to have an editorial touch when marketing new high profile properties.
Standardized brochures designed to meet needs of brokers in order to quickly put information to market and follow company brand standards.
470 West 42nd Street
Brochure designed from conception to completion, including rendering of storefronts and designing of infographic map.
30 Times Square
Brochure designed from conception to completion, including rendering of storefront signage and designing of map.
Brochure designed from conception to completion, including rendering of storefronts and designing of map.
Brochure designed from conception to completion including designing of map. Storefront renderings provided.
Brochure designed from conception to completion including rendering of storefront, map and signage.
Flyers designed from conception to completion, including taking photos of neighborhood surrounding spaces.
70 Shermerhorn Street
Brochure designed from conception to completion, including designing of retail map.
10 Nevins Street
Brochure designed from conception to completion, including designing of retail map.
Example of standardized flyer template. Multiple templates were designed for landscape and portrait page use. Map and floor plan styling were also standardized and implemented based on templates designed.
Email blasts were designed in collaboration with Senior Designers and Creative Director based on existing flyer designs.
Event Eblast Guide | The design guide for an existing event eblast. This guide is meant to be used by marketing specialists in our outer offices to independently create and send out event reminders.
Retail Market Maps | Stylized under direction of Senior Graphic Designer.
Beekman Hotel Retail Flyer | Above is a flyer that I designed from inception to completion in collaboration with Marketing and a Senior Designer.
Continued conception of flyer layouts.
Hanley Property Signage | Under direction of Associate Art Direct, I assisted with designing window signage for the Hanley property.
Retouching | Retouched images can be as simple as removed a few pieces of garbage from a sidewalk or as complicated as removing a string of cars and recreating storefronts. The displayed images have been used within flyers to market retail spaces.
Original image taken by photographer, task was to remove vehicles in order to view the space behind it in order to be marketed.
After removing vehicles and generally cleaning small details on the image.
Image of the marketed space as is. Task was to collaborate with other designers in order to clean image and merchandise the windows.
In this rendered image, I designed the logo for the fictitious company 'brew' as well as retouched details on the building's facade.
Image was taken after the corner space was leased. Task was to keep the continuity of the fictitious store front and retouch the image by removing garbage cans that were in front of the space. Solution was to add a group of people into the image to add a sense of buzz in the area to appeal to clients.
Below is a compilation of the emails that I have designed for free samples offers, subscriber anniversary, sweepstakes, and recipe eBooks from QualityHealth.
To view the eBooks I have designed, please click the following links: Easy to Digest, Apple, Gameday, Party Foods, Comfort Foods.
Recently launched by QualityHealth (a Sharecare Company), is the squareMeals meal planning app. I have contributed to this project by designing the desktop and mobile views of recipes, following the brand guidelines of the existing app. I also designed logo concepts incorporating utensils and kitchen tools.
Below are the two landing pages that I designed, where should a subscriber of QualityHealth want to deactivate their account or unsubscribe, they will be lead to these pages. The first, should they decide to keep they're account and the latter should they decide to deactivate.
Following the landing pages are Social Media collateral such as headers and icons made for the upcoming winter season.
Lastly is a web banner, advertising a bracelet for Autism awareness. This design concept was used for an email as well as supporting collateral.
For the Real Age Test, I have retouchedphotographs of a young man and an older man to seamlessly convey an age comparison such as in the email below. I have also designed Exclusive Invitations for QualityHealth members. These invitations are mocked as landing pages with the Real Age to be taken.
By first choosing an adage as the prompt, this design began with the concept of creating letterforms by hand. This poster presents a visual language of natural materials. Referencing letterforms each letter was formed and photographed using those materials. Focusing on the concept of change and growth the design works towards encouraging volunteers to assist Unicef with achieving its goal of providing aid to children worldwide.
Inspired by graffiti and street art, this booklet contains the work of street artists around the globe. Each artist whether focusing on a political commentary, humanitarian rights, or cultural stigma has gone against the grain. From representing the realities of communities to creating colossal paintings on buildings, these street artists have garnered the attention of viewers a like.
By exploring the effects, benefits, and pitfalls of gentrification, this postcard design confronts the concept and execution of gentrification. The Oxford dictionary states, three facets to the definition of gentrification: conforming, dignifying, and refining. Each postcard is applied to a US city affected by gentrification, and each city is assigned a facet of gentrification.
